The comparison
Every row is checkable.
Every cell in this table is sourced, and was verified on 2026-07-10. Where a figure could not be confirmed against a primary source, the table says so rather than guessing. Each footnote marker links to its citation in the sources below.
| dhawal.org | Bloomberg Terminal | WSJ | CNBC | Yahoo Finance | TradingView | |
|---|---|---|---|---|---|---|
| Price for core data | $0 | $31,980 / seat / yr[1] | ~$1-4/wk promo, then a reported $39-45 per 4 wks[2] | Free; Pro $299.99/yr[3] | Free; Gold $479.40/yr[4] | Free; Premium $719.40/yr[5] |
| Login for core data | No | Yes[1] | Yes[2] | No[3] | No[4] | No, to view[5] |
| Advertising | None | Yes, login-banner ad product[6] | Yes[7] | Yes[8] | Yes, on the free tier[4] | Yes, on the free tier[5] |
| Third-party trackers | None. Cookieless, aggregate-only analytics | Closed product, not comparable | Yes, disclosed[7] | Yes, disclosed[8] | Yes, extensive, disclosed[9] | Yes, disclosed[10] |
| Methodology published | Full. Every formula, window, and source | Descriptive, proprietary[11] | Partial | None found[12] | Partial | Partial (technical ratings)[13] |
| Machine-readable API, no key | Yes. 23 endpoints | No | No | No | No | No |
| MCP server for agents | Yes | No | No | No | No | No |
A terminal that costs roughly $32,000 per seat per year still sells advertising and still requires a login. Every other row follows from that.
Sources
Where each cell comes from.
Verified 2026-07-10. Where a figure could not be confirmed against a primary source, it is labelled as such rather than stated as a hard number.
- [1]Bloomberg single/sole terminal $31,980 per seat per year; $28,320 per seat for multi-seat. Bloomberg publishes no public price list; this is from its own customer pricing letter as reported by NeuGroup, 2024-10-09. Best-available, not an official Bloomberg page. The widely repeated "$24,000" figure is roughly a decade stale; do not use it.
- [2]WSJ promotional pricing is well attested. Its standard renewal rate could not be confirmed on any WSJ-owned page, and third-party trackers disagree ($38.99 / $44.99 / $45 per 4 weeks). Ship only as a labelled range.
- [3]CNBC Help Center, "How much does CNBC Pro cost", updated 2026-04-17. Core site access verified anonymous and unauthenticated, 2026-07-10.
- [4]Yahoo Finance plans page, accessed 2026-07-10 (Bronze $95.40/yr, Silver $239.40/yr, Gold $479.40/yr). Note: some regions present a consent wall.
- [5]TradingView pricing page, accessed 2026-07-10 (Essential $155.40, Plus $359.40, Premium $719.40, Ultimate $2,399.40 per year).
- [6]Bloomberg's own iPanel advertising specification documents. Confirms the login-banner ad product exists; ads inside an authenticated session are not confirmed. State it precisely.
- [7]Dow Jones digital advertising terms: "Dow Jones uses third party ad servers for its ad serving and reporting functions."
- [8]Versant (post-spinoff CNBC) cookie notice, updated 2025-09-18. Set-Cookie observed on first request before consent.
- [9]Yahoo IAB TCF partner list and third-parties policy. Partner count is region- and time-volatile; cite with an access date, never as a constant.
- [10]TradingView cookies policy (advertising cookies, tracking pixels, Google Analytics, a named Snowplow tracker).
- [11]Bloomberg publishes BVAL and index methodology documents; proprietary and not reproducible.
- [12]CNBC publishes data-provider attribution (LSEG) and a 15-minute delay notice, but no CNBC-authored methodology was found.
- [13]TradingView documents its Technical Ratings aggregate.
For the desk's own numbers, every formula and window, see the methodology. For the open, key-less endpoints behind this desk, see the API docs.